Publication Abstract

Authors: Carter-Harris L

Title: Facebook targeted advertisement for research recruitment: A primer for nurse researchers.

Journal: Appl Nurs Res 32:144-147

Date: 2016 Nov

Abstract: Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.