Authors: Carter-Harris L
Title: Facebook targeted advertisement for research recruitment: A primer for nurse researchers.
Journal: Appl Nurs Res 32:144-147
Date: 2016 Nov
Abstract: Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.
Last Updated: 24 Mar 2016